A Channel Program That's Actually Yours
Channelocity offers broad-based channel consulting for any company looking to sharpen how it goes to market through partners. Whether you already have a channel program that's underperforming, a partner ecosystem in need of a health check, or you're simply trying to solve one specific channel problem, our team brings decades of hands-on channel leadership to the table — not a packaged framework applied regardless of fit. From partner recruitment and tiering to enablement, deal-reg process, MDF strategy, or executive-level channel strategy sessions, we engage at whatever scope actually moves the needle for your business. Channelocity™ is our flagship turn-key offering, but it's one path among several — if what you need doesn't fit a neat program build, we still want the conversation.
Discovery
We begin by just getting to know you! We want to understand the overall direction of your business, BoD and investor expectations, corporate culture, channel experience, geographical footprint, revenue/growth/expansion expectations, etc. Then we can start to design a channel program that's right for you and your team.
Program Design
Program structure, margins, deal-reg, channel marketing, partner training & certifications, and an overall go-to-market model built around how your products and services will actually get sold.
Recruitment
We go straight to the VARs, service-providers, consultancies, and trusted advisors we already know will sell your products and services — These are the rock star sales reps and security architects positioned to bring them to the right table.
Enablement
Value prop positioning, sales plays, onboarding, training & certification programs that get new partners productive fast, instead of signed and forgotten.
Launch
We take the finished program to market on your behalf and get the first partners moving deals. Everything we do is to increase shareholder value.
We design and stand up the program with your team, not for them. We show you how to seamlessly shift from a "DIRECT SALES" paradigm, to a much more profitable "INDIRECT" channel paradigm. From day one, once we agree on a program direction, your sales executives work side by side with us on training, enablement, partner pipeline development, and overall knowledge transfer. We help facilitate the start, but ultimately this program and these relationships have to be yours to grow.