Channelocity™ is a repeatable, de-risked path to indirect revenue.
Put Channelocity™ in front of every one of your portfolio or VC backed companies that doesn't yet have an indirect go-to-market motion or has one that is struggling. We turn "we should probably do channel eventually" into a functioning, revenue-generating program in weeks, not months.
Faster time to value. Your portCos skip the trial-and-error of building a first channel program from scratch.
Portfolio companies that try to build a channel from scratch typically lose 6–12 months figuring it out. Channelocity has done it in as little as six weeks. We execute on the program while simultaneously helping your global leadership teams effectively transition all business units from a direct, to an indirect sales paradigm — A repeatable, de-risked path to indirect revenue that shortens the distance between investment and return.
A proven operator, not a first attempt. The same methodology built a once opportunistic only channel pipeline from $7K to $16M in one 6 month engagement.
Nobody gets paid on pipeline! It is however, absolutely an indicator of progress. While your ISVs always have to give to get, the right quid pro quo channel motion will always lead to partner sourced and influenced deals hitting the funnel. This is when we see channel Nirvana take shape and the fruits of your investment labor start to yield.
Optionality built in. Your companies can run the program themselves, keep Channelocity on fractionally for portfolio standardization, or bring on an in-house channel team — whichever fits the stage.
We give your global leadership teams flexibility in how they manage the channel business once we launch. Whether long term white glove service from Channelocity, or our knowledge transfer to your team for a self-run by a CRO, or other sales leadership methodology, we'll craft a solution that fits your business.